The Big Challenge

From the outset Internet name systems were designed to be infinitely descriptive to support innovation. The Internet community encouraged independent name management to support creativity. The Internet thrived.

Now though, with an infinite number of resources available, all named independently - even arbitrarily - information distribution and discovery is a keyword optimization struggle.

We are bringing the Internet community together to coordinate naming across domains to give people, things and information meaningful and unique online identities

Focus challenges

Crisis Communications

The pandemic highlighted the Internet communities inability to organize information people needed to be informed as issues with global implications developed.

Our Call to Action

Mobilizing the Internet Community for Coronavirus Pandemic Communications

Example - Best Practices for naming coronavirus information within your Dom

Research and recommendations to date.

The next crisis

We don't know what the next national or international challenge will be. Join us to develop best practices to make authoritative information discoverable at the pace events unfold.

Returning to Normal

Large communities and segments of the economy are still struggling to coordinate our return to normal.

Education

Schools across the country, in communities with overlapping jurisdictions, are struggling to coordinate situational awareness in a dynamic pandemic environment. Join us and build bright paths to authoritative information across schools and communities.

Hospitality and Travel

Travel planning and local search have always been difficult. The pandemic has added new uncertainty. The travel and hospitality industry, and the people they serve, need new dynamic ways to connect visitors with destinations. An open approach that stimulates new intermediaries.

Global Supply Chain Visibility

Each product leaves a digital footprint in an unknown number of places around the world, making it difficult to build a full picture of a products pedigree that will reveal illicit activity. Authoritative data about goods flowing through the global supply chain are stored in systems of record maintained by suppliers, shippers, integrators and retailers throughout the world. Participants at the edge of the supply chain who might contribute don't have sufficient technical staff for complex solut

Product Distribution

With coordinated naming, participants in the global supply chain, with even limited technology skills can make their data discoverable. Join us to create new distribution and consumption models.

Chain of Custody

Products have persistent unique identifiers like UPCs and serial numbers, but as they move hand to hand through the supply chain they take on different identifiers like lot numbers, shipping record identifiers and the identifiers of products they are integrated with. With coordination, we can streamline discovery and access for the systems of record that reveal the linkages between identifier systems needed to validate chain of custody.